Women in Sports
A FABMISR initiative
FABMISR — First Abu Dhabi Bank Misr
About the programme

Built so her talent decides, not her circumstances

Women in Sports is FABMISR's commitment to Egypt's next generation of female athletes — a yearly programme that finds ten outstanding young women and puts a bank, a panel of Olympians and a community behind their careers.

The story

Why this programme exists

Talented young athletes across Egypt too often stall for reasons that have nothing to do with talent — the cost of equipment and travel, the absence of professional coaching, and the pressure of competing without support behind them.

Women in Sports, powered by First Abu Dhabi Bank Misr (FABMISR), answers that directly. Each year, a panel of experts carefully selects 10 female athletes aged 14–20 who exhibit outstanding talent and promise. The selected athletes receive financial support from FABMISR and join tailored programmes focused on mental coaching and emotional wellbeing — so that their minds are trained as seriously as their sport.

Illustration of women playing football, volleyball and basketball

Financial support

Funding that helps athletes seize opportunities of global exposure and purchase the sports equipment essential to their journey — so seasons are planned in years, not months.

Mental coaching

A programme designed to build resilience, enhance focus and boost self-confidence — not only in sport, but in every aspect of life.

Emotional support

A space held by professionals ready to accompany each athlete's journey — through challenges and guidance alike — so her mental wellbeing is as strong as her game.

The athlete's journey

From application to selection

01

Apply

Fill in the application form accurately, show your achievements in a short video, and — if you are under 18 — add your guardian's consent.

02

Committee review

A panel of specialists carefully reviews every application — rankings, story, and video — and follows up where they need to know more.

03

A year of backing

Ten athletes are selected and begin a journey of development: funding, mental coaching and a community that stays behind them all year.

The committee

The team behind the programme

Olympians, sports leaders and banking executives — the panel that selects and mentors each year's athletes.

Aya Medany

Aya Medany

Three-time Olympian · IOC member

A former Egyptian modern pentathlete, Aya competed in three consecutive Olympic Games — the first at just fifteen. She won the 2011 World Cup in Budapest and qualified for London 2012. Beyond sport, she dedicates herself to advancing peace, holding roles in the International Olympic Committee, the Egyptian Parliament and the Egyptian Olympic Committee. Her journey embodies perseverance and achievement.

Sherif El Erian

Sherif El Erian

Secretary General, Egyptian Olympic Committee

One of Egypt's most prominent sporting figures, Sherif is a board member of the Egyptian Olympic Committee, President of Egypt's Modern Pentathlon Federation and head of the sports sector at the American University in Cairo. His influence extends globally as Vice President of the international Modern Pentathlon federation. A champion in pentathlon, fencing and shooting, he competed at the Barcelona 1992 Olympic Games.

Tamer Yousri

Tamer Yousri

Founder, TimeOut Sports & Entertainment

With more than a decade in the sports industry and a Master's in Sports Management from IE Business School in Madrid, Tamer founded TimeOut Sports and Entertainment — one of the leading sports marketing and management agencies in the MENA region. He previously served as CEO of Media Pro Egypt and oversees the sports marketing and sponsorship unit of the FIFA/CIES/CU programme.

Mariam El Semny

Mariam El Semny

Head of Consumer Banking, FABMISR

With over 25 years in international banking, Mariam is a motivational leader who has driven strategic transformations across the markets she has worked in, led comprehensive technology overhauls and built customer-centred systems. Her experience spans pivotal roles at Bank Audi and Dunia Finance. She was honoured with the Women Achievement Award at the Global Women Leaders Conference in India, and holds two MBAs — from the University of Chicago and the American University in Cairo.

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First Abu Dhabi Bank Misr

FABMISR, a subsidiary of the First Abu Dhabi Bank Group (FAB), is one of the largest foreign banks operating in Egypt, serving all customer segments through 74 branches. FAB is one of the world's largest and safest financial institutions, rated Aa3 / AA− / AA− by Moody's, S&P and Fitch — and a regional leader in sustainability and positive social impact, of which Women in Sports is a part.

Learn more about FABMISR →

Your dream is our motivation

Applications are open to Egyptian nationals aged 14–20, active in an official sport or club.

Start your application